About
Hi, I’m Won, a digital product design lead with 11+ years of experience.
Originally from South Korea and now based in Germany, I’ve worked across Seoul, Osaka, Hamburg, Munich, and Berlin. My background in industrial design has shaped my approach as I’ve shifted toward digitalising complex systems, from logistics to healthcare, where physical and digital worlds converge to create real impact.
As a lead and collaborator, I value spaces where ideas are shared openly, challenged thoughtfully, and built together. Working across cultures over last 10 years has taught me to lead with empathy and adapt to diverse ways of thinking and working.
Outside of work, I find balance in clay and nature - whether I’m at the pottery wheel or out on a trail, I recharge by observing, making, and staying curious.
🔬
Overview
🧠
My Approach
🗣️
Testimonials
All Rights Reserved
About
Hi, I’m Won, a digital product design lead with 11+ years of experience.
Originally from South Korea and now based in Germany, I’ve worked across Seoul, Osaka, Hamburg, Munich, and Berlin. My background in industrial design has shaped my approach as I’ve shifted toward digitalising complex systems, from logistics to healthcare, where physical and digital worlds converge to create real impact.
As a lead and collaborator, I value spaces where ideas are shared openly, challenged thoughtfully, and built together. Working across cultures over last 10 years has taught me to lead with empathy and adapt to diverse ways of thinking and working.
Outside of work, I find balance in clay and nature - whether I’m at the pottery wheel or out on a trail, I recharge by observing, making, and staying curious.
🔬
Overview
CAPABILITIES
Project Management
Product Strategy
Design Research
Service/Organisational Design
UI/UX Design
TOOLS
Figma
Miro
Phrase App
Framer
Github & AI Agents
WORK EXPERIENCES
Volkswagen Group, Germany
Indeed Innovation, Hamburg
Metaphys, Osaka
SWBK, Seoul
Coway, Seoul
🧠
My Approach
- CULTURE FIRST, PRODUCT FOLLOWS
I believe great products are built on strong systems and strong teams.
By shaping culture and nurturing talent at the organizational level, we lay the foundation for product excellence, not as a single outcome, but as a way of working embedded in everyday practice. This is why I spent my 10% of time for career path development for designers and education roadmap
- HOW PRODUCTS GROW
Every product goes through a natural growth cycle, starting with a broad vision rooted in user needs, trends, and market insight. From there, we shape ideas into early forms, testable, learnable, and small.
We build iteratively, guided by real-world feedback, and scale this small thing into mature product or system.
🗣️
Testimonials
All Rights Reserved
About
Hi, I’m Won, a digital product design lead with 11+ years of experience.
Originally from South Korea and now based in Germany, I’ve worked across Seoul, Osaka, Hamburg, Munich, and Berlin. My background in industrial design has shaped my approach as I’ve shifted toward digitalising complex systems, from logistics to healthcare, where physical and digital worlds converge to create real impact.
As a lead and collaborator, I value spaces where ideas are shared openly, challenged thoughtfully, and built together. Working across cultures over last 10 years has taught me to lead with empathy and adapt to diverse ways of thinking and working.
Outside of work, I find balance in clay and nature - whether I’m at the pottery wheel or out on a trail, I recharge by observing, making, and staying curious.
🔬
Overview
CAPABILITIES
Project Management
Product Strategy
Design Research
Service/Organisational Design
UI/UX Design
TOOLS
Figma
Miro
Phrase App
Framer
Github & AI Agents
WORK EXPERIENCES
Volkswagen Group, Germany
Indeed Innovation, Hamburg
Metaphys, Osaka
SWBK, Seoul
Coway, Seoul
🧠
My Approach
- CULTURE FIRST, PRODUCT FOLLOWS
I believe great products are built on strong systems and teams. By shaping culture and nurturing talent at the organizational level, we lay the foundation for product excellence, not as a single outcome, but as a way of working embedded in everyday practice. That’s why I dedicate around 10% of my time to organisational topics such as career path and education.
- HOW PRODUCTS GROW
Every product goes through a natural growth cycle, starting with a broad vision rooted in user needs, trends, and market insight. From there, we shape ideas into early forms, testable, learnable, and small.
We build iteratively, guided by real-world feedback, and scale this small thing into mature product or system.
🗣️
Testimonials
All Rights Reserved