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Startup Pitch Project

Seeding Idea: Smart Cube for Learning

Format: Pitch Presentation

Project Year: 2019

Business Partner: Confidential

Summary

Improving the quality of life of chronically ill children and their parents, that's what we had in mind when developing our app. And apparently this idea finds it's audience, because we are among the 9 best submissions for the Medical App Award by Lifescience Nord.

  • Business Partner: Startup company based in Hong Kong

 

  • Company: Indeed Innovation GmbH

 

  • Team: Myself (UX Designer), Industrial designer, PM
  • Key Responsibilities:
    • Ideation for use cases
    • Scenario illustration
    • Animation and video editing
    • Mobile app and HMI concept design

Idea starts from:

What if kids could learn through tangible cubes, where play meets digital scalability, and learning feels like play?

  1. Package: A compact set of smart cubes all in one portable case

These cubes can be used anywhere, at home, in class, or outdoors, with a portable case that includes a foldable magnetic mat. The case also functions as a charger, powering both itself and the cubes.

  1. Scalable Learning with Digital Interface

From math and English to basic science, each cube unlocks playful content with engaging graphics and animations. Designed to spark curiosity, the Smart Cube turns learning into a fun, hands-on experience that keeps kids excited and involved.

  1. Learning Together, Growing Together

Smart Cube supports both solo exploration and group play. Kids can collaborate on challenges like shape-finding games, encouraging not just knowledge building, but also social development, teamwork, and early communication skills. It's a playful way to learn how to learn together.

  1. Mobile App & Learning Dashboard

Parents can track their child’s learning progress and manage programs through a connected app. Smart Cube recommends personalised subjects based on the child’s interests and learning patterns, using metadata across the Smart Cube ecosystem. This gives parents meaningful insights and helps shape an ideal, interest-driven learning journey.

Business Context

In 2019, statistics showed that families in Asia invested the largest share of their income in their children’s education. Recognising this growing market, we set out to reimagine early learning, combining physical and digital experiences that nurture not only academic skills but also sensory development in young children.

Future Potential: Expanding to Silver-Age Users

While Smart Cube is designed for children aged 9 months to 5 years, its intuitive, tactile interface opens up new possibilities for elderly users. The same cubes could support cognitive stimulation, motor skill training, and sensory engagement for older adults, making it a cross-generational learning and wellbeing tool.

After Pitch

It took two months to explore and visualise the vision, from hardware renderings to UI mockups for the pitch deck.
Although the investment didn’t move forward due to economic uncertainty and the onset of COVID-19, working closely with our partners in Hong Kong throughout this early-stage concept and pitch process taught me valuable lessons in rapid prototyping, investor storytelling, and cross-cultural product collaboration.

Archive: Character Design for Engagement

To boost emotional connection and engagement, I explored a set of friendly characters as part of the learning elements. The octopus, our key mascot, was designed with soft animations, floating and interacting across the cubes to capture children’s attention and curiosity. Here are a few early design explorations.

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CV
LinkedIn
Email

About

Case Studies

Creative Archive

Startup Pitch Project

Seeding Idea: Smart Cube for Learning

Format: Pitch Presentation

Project Year: 2019

Business Partner: Confidential

Summary

A startup partner approached us with the mission to empower children to reach their potential with innovative learning tools. Their hardware prototype, the Smart Cube, was the inspiration and and they asked for collaboration in developing digital use cases and shaping a compelling proposal for funding.
I participated in the early ideation phase and helped explore potential user scenarios. My main contribution was translating these insights into clear, visual narratives, both as storyboards and the funding presentation to support their pitch to investment institutions.

  • Business Partner: Startup company based in Hong Kong

 

  • Company: Indeed Innovation GmbH

 

  • Team: Myself (UX Designer), Industrial designer, PM
  • Key Responsibilities:
    • Ideation for use cases
    • Scenario illustration
    • Animation and video editing
    • Mobile app and HMI concept design

Idea starts from:

What if kids could learn through tangible cubes, where play meets digital scalability, and learning feels like play?

  1. Package: A compact set of smart cubes all in one portable case

These cubes can be used anywhere, at home, in class, or outdoors, with a portable case that includes a foldable magnetic mat. The case also functions as a charger, powering both itself and the cubes.

  1. Scalable Learning with Digital Interface

From math and English to basic science, each cube unlocks playful content with engaging graphics and animations. Designed to spark curiosity, the Smart Cube turns learning into a fun, hands-on experience that keeps kids excited and involved.

  1. Learning Together, Growing Together

Smart Cube supports both solo exploration and group play. Kids can collaborate on challenges like shape-finding games, encouraging not just knowledge building, but also social development, teamwork, and early communication skills. It's a playful way to learn how to learn together.

  1. Mobile App & Learning Dashboard

Parents can track their child’s learning progress and manage programs through a connected app. Smart Cube recommends personalised subjects based on the child’s interests and learning patterns, using metadata across the Smart Cube ecosystem. This gives parents meaningful insights and helps shape an ideal, interest-driven learning journey.

Business Context

In 2019, statistics showed that families in Asia invested the largest share of their income in their children’s education. Recognising this growing market, we set out to reimagine early learning, combining physical and digital experiences that nurture not only academic skills but also sensory development in young children.

Future Potential: Expanding to Silver-Age Users

While Smart Cube is designed for children aged 9 months to 5 years, its intuitive, tactile interface opens up new possibilities for elderly users. The same cubes could support cognitive stimulation, motor skill training, and sensory engagement for older adults, making it a cross-generational learning and wellbeing tool.

After Pitch

It took two months to explore and visualise the vision, from hardware renderings to UI mockups for the pitch deck.
Although the investment didn’t move forward due to economic uncertainty and the onset of COVID-19, working closely with our partners in Hong Kong throughout this early-stage concept and pitch process taught me valuable lessons in rapid prototyping, investor storytelling, and cross-cultural product collaboration.

Archive: Character Design for Engagement

To boost emotional connection and engagement, I explored a set of friendly characters as part of the learning elements. The octopus, our key mascot, was designed with soft animations, floating and interacting across the cubes to capture children’s attention and curiosity. Here are a few early design explorations.

Back to the top

↑

All Rights Reserved

About

Case Studies

Creative Archive

CV
LinkedIn
Email

Startup Pitch Project

Seeding Idea: Smart Cube for Learning

Format: Pitch Presentation

Project Year: 2019

Business Partner: Confidential

Summary

A startup partner approached us with the mission to empower children to reach their potential with innovative learning tools. Their hardware prototype, the Smart Cube, was the inspiration and and they asked for collaboration in developing digital use cases and shaping a compelling proposal for funding.
I participated in the early ideation phase and helped explore potential user scenarios. My main contribution was translating these insights into clear, visual narratives, both as storyboards and the funding presentation to support their pitch to investment institutions.

  • Business Partner: Startup company based in Hong Kong

 

  • Company: Indeed Innovation GmbH

 

  • Team: Myself (UX Designer), Industrial designer, PM
  • Key Responsibilities:
    • Ideation for use cases
    • Scenario illustration
    • Animation and video editing
    • Mobile app and HMI concept design

Idea starts from:

What if kids could learn through tangible cubes, where play meets digital scalability, and learning feels like play?

  1. Package: A compact set of smart cubes all in one portable case

These cubes can be used anywhere, at home, in class, or outdoors, with a portable case that includes a foldable magnetic mat. The case also functions as a charger, powering both itself and the cubes.

  1. Scalable Learning with Digital Interface

From math and English to basic science, each cube unlocks playful content with engaging graphics and animations. Designed to spark curiosity, the Smart Cube turns learning into a fun, hands-on experience that keeps kids excited and involved.

  1. Learning Together, Growing Together

Smart Cube supports both solo exploration and group play. Kids can collaborate on challenges like shape-finding games, encouraging not just knowledge building, but also social development, teamwork, and early communication skills. It's a playful way to learn how to learn together.

  1. Mobile App & Learning Dashboard

Parents can track their child’s learning progress and manage programs through a connected app. Smart Cube recommends personalised subjects based on the child’s interests and learning patterns, using metadata across the Smart Cube ecosystem. This gives parents meaningful insights and helps shape an ideal, interest-driven learning journey.

Business Context

In 2019, statistics showed that families in Asia invested the largest share of their income in their children’s education. Recognising this growing market, we set out to reimagine early learning, combining physical and digital experiences that nurture not only academic skills but also sensory development in young children.

Future Potential: Expanding to Silver-Age Users

While Smart Cube is designed for children aged 9 months to 5 years, its intuitive, tactile interface opens up new possibilities for elderly users. The same cubes could support cognitive stimulation, motor skill training, and sensory engagement for older adults, making it a cross-generational learning and wellbeing tool.

After Pitch

It took two months to explore and visualise the vision, from hardware renderings to UI mockups for the pitch deck.
Although the investment didn’t move forward due to economic uncertainty and the onset of COVID-19, working closely with our partners in Hong Kong throughout this early-stage concept and pitch process taught me valuable lessons in rapid prototyping, investor storytelling, and cross-cultural product collaboration.

Archive: Character Design for Engagement

To boost emotional connection and engagement, I explored a set of friendly characters as part of the learning elements. The octopus, our key mascot, was designed with soft animations, floating and interacting across the cubes to capture children’s attention and curiosity. Here are a few early design explorations.

Back to the top

↑

All Rights Reserved